雜志介紹

Journal Of Business & Industrial Marketing雜志介紹

《Journal Of Business & Industrial Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱商業與工業營銷雜志，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為3.6，最新CiteScore 指數為6.6。

本刊近期中國學者發表的論文主要有：

• The impact of digitalization on supply chain resilience: an empirical study of the Chinese manufacturing industry

  Author: Shi, Yangyan; Zheng, Xiaofei; Venkatesh, V. G.; Humdan, Eias A., I; Paul, Sanjoy Kumar

• New product development team performance: a historical meta-analytic review of its nomological network

  Author: Durmusoglu, Serdar S.; Calantone, Roger J.

• The impact of supply chain specific investments on firms' market performance: the mediating role of innovation

  Author: Huo, Baofeng; Guo, Mengqiu; Tian, Min

• The impact of decision-making styles (effectuation logic and causation logic) on firm performance: a meta-analysis

  Author: Zhang, Yun; Li, Zhihong; Sha, Yongzhong; Yang, Kehu

英文介紹

Journal Of Business & Industrial Marketing雜志英文介紹

Journal of Business&Industrial Marketing is an academic journal dedicated to the fields of business and industrial marketing, aiming to provide a platform for professionals in academia and practice to exchange and share research results, in order to better understand and solve marketing problems in the business and industrial markets. The target readership of this magazine includes marketing scholars, practitioners in the business and industrial markets, business managers, policy makers, and students interested in business and industrial marketing. By reading this magazine, readers can learn about the latest research results and development trends, and improve their professional knowledge and practical abilities. As an important academic journal focusing on the fields of business and industrial marketing, it provides a platform for the academic and practical communities to exchange and share research results.