雜志介紹

European Journal Of Marketing雜志介紹

《European Journal Of Marketing》是一本以Multi-Language為主的未開放獲取國際優秀期刊，中文名稱歐洲市場營銷雜志，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為3.7，最新CiteScore 指數為6.9。

本刊近期中國學者發表的論文主要有：

• Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation

  Author: Han, Chen; Liu, Jiahui; Zhang, Shuman; Nielsen, Bo Bernhard

• Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

  Author: Kapoor, Payal S. S.; Balaji, M. S.; Jiang, Yangyang

• The interplay of contracts and trust: untangling between- and within-dyad effects

  Author: Wang, Liwen; Jin, Jason Lu; Yang, Defeng

• Diffusion between groups: the influence of social brokers on content adoption in social networks

  Author: Yang, Zhi; Yang, Cai; Lu, Chongyu; Wang, Feng; Zhou, Wei

英文介紹

European Journal Of Marketing雜志英文介紹

The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.It not only publishes original research papers from around the world, but also regularly releases special topics to delve into hot issues in marketing. As an academic journal with profound influence on the field of marketing, it has made important contributions to promoting the development of marketing theory and innovation in practice.