雜志介紹

Asia Pacific Journal Of Marketing And Logistics雜志介紹

《Asia Pacific Journal Of Marketing And Logistics》是一本以English為主的未開放獲取國際優秀期刊，中文名稱亞太市場營銷與物流雜志，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為3.9，最新CiteScore 指數為7.9。

本刊近期中國學者發表的論文主要有：

• Research on the influence of online photograph reviews on tourists' travel intentions: rational and irrational perspectives

  Author: Zhu, Zhangxiang; Zhang, Xiaoqian; Wang, Jing; Chen, Sixuan

• What drives SMEs to adopt e-commerce? The joint role of testosterone and absorptive capacity

  Author: Gu, Jiafeng

• Information disclosing willingness in mobile internet contexts

  Author: Gao, Bill Ming; Liu, Matthew Tingchi; Chu, Rongwei

• Cannabis tourists' perceived constraints to engaging in commercial cannabis tourism overseas: a comparison of first-time and repeat tourists

  Author: Wen, Jun; Kozak, Metin; Ying, Tianyu

英文介紹

Asia Pacific Journal Of Marketing And Logistics雜志英文介紹

The magazine covers multiple aspects of marketing and logistics management, including consumer behavior, brand management, market segmentation, supply chain optimization, logistics technology, cross-border e-commerce, and regional market strategies. By publishing empirical research, theoretical analysis, case studies, and policy discussions, the magazine provides readers with in-depth insights on how to effectively market and manage logistics in the Asia Pacific region.

The editorial team of Asia Pacific Marketing and Logistics Magazine is composed of renowned scholars and industry experts in the field, who are committed to ensuring the academic depth and practical value of the magazine's content. The magazine encourages authors to submit innovative and applied research, especially those that can provide new perspectives and solutions for marketing and logistics management in the Asia Pacific region.