雜志介紹

International Journal Of Bank Marketing雜志介紹

《International Journal Of Bank Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱國際銀行營銷雜志，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為6.3，最新CiteScore 指數為10.7。

本刊近期中國學者發表的論文主要有：

• Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model

  Author: Wu, Zhongda; Liu, Yunxin

• Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era

  Author: Lee, Crystal T.; Pan, Ling-Yen

• From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications

  Author: Lee, Jung-Chieh; Wang, Jing

• Bank's service failures and bank customers' switching behavior: does bank reputation matter?

  Author: Zhao, Cong; Noman, Abu Hanifa Md.; Hassan, Mohammad Kabir

英文介紹

International Journal Of Bank Marketing雜志英文介紹

The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers. JBM aims to publish papers that relate to the marketing challenges of financial services providers around the globe. Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings.