雜志介紹

International Journal Of Advertising雜志介紹

《International Journal Of Advertising》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱國際廣告雜志，本刊主要出版、報道管理學(xué)-COMMUNICATION領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為5.3，最新CiteScore 指數(shù)為13.9。

本刊近期中國學(xué)者發(fā)表的論文主要有：

• Effects of nostalgic messages on ad persuasiveness: a meta-analysis

  Author: Cheng, Ying; Yan, Xiaodi

• The impact of infectious disease cues on visual pattern-seeking

  Author: Lee, Jaehoon; Park, Jooyoung; Lee, Jacob C.; Jhang, Jihoon; Kim, Jungkeun

• Race, beauty type, and femininity in fashion advertising: Analysis of young Chinese female consumers' responses

  Author: Gan, Chen

• Sex, race, and femininity: young Chinese females' responses to lingerie advertising

  Author: Gan, Chen; Chen, Hsuan-Ting

英文介紹

International Journal Of Advertising雜志英文介紹

The International Journal of Advertising is an academic journal dedicated to research in the field of advertising, providing a platform for experts and scholars in the advertising industry to publish high-quality research results. This magazine covers multiple fields such as advertising media, direct sales, promotion, sponsorship, public relations, and integrated marketing, dedicated to exploring various aspects of the advertising industry and its impact on consumer behavior, brand management, and social culture.

The magazine background is closely related to the rapid development of Internet technology. The prosperity of the Internet advertising industry provides a rich research scene for advertising research, and also promotes the in-depth and rich research at home and abroad. With the diversified development of social media, short and long videos, and e-commerce, Internet advertising continues to explore business boundaries, and the media industry and consumer behavior have changed under the impetus of new technologies.