雜志介紹

Journal Of Media Business Studies雜志介紹

《Journal Of Media Business Studies》是一本以English為主的未開放獲取國際優秀期刊，中文名稱媒體商業研究雜志，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為0.6，最新CiteScore 指數為4。

英文介紹

Journal Of Media Business Studies雜志英文介紹

The Journal Of Media Business Studies is a multidisciplinary academic platform that focuses on the business and management aspects of the media industry. The journal not only promotes a deeper understanding of media business operations in academia, but also provides empirical research and theoretical insights for the practice community to help media professionals make informed decisions in a rapidly changing media environment. The goal is to serve as a bridge between academic research and media practice, providing scientific guidance and strategic thinking for the development of media businesses by publishing high-quality research on business model innovation, strategic planning, market dynamics analysis, consumer behavior research, competitive strategy, and digital transformation in the media industry.

The journal encourages the use of a variety of research methods, including quantitative analysis, qualitative research, case studies and comparative studies, to enrich the diversity of media business knowledge. The journal also pays special attention to the impact of emerging technologies on media businesses, such as artificial intelligence, big data analytics, social media and mobile technologies, and how these technologies are shaping the creation, distribution and consumption of media content.