雜志介紹

Journal Of International Consumer Marketing雜志介紹

《Journal Of International Consumer Marketing》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱國際消費(fèi)者營銷雜志，本刊主要出版、報(bào)道領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為1.8，最新CiteScore 指數(shù)為7.6。

英文介紹

Journal Of International Consumer Marketing雜志英文介紹

Journal of International Consumer Marketing is an academic journal dedicated to the field of international consumer marketing, aiming to provide a platform for scholars, researchers, educators, and industry practitioners to exchange and share research results on cross-border consumer behavior, market strategies, and marketing practices. By publishing high-quality research papers, this journal is committed to promoting the development of international consumer marketing and improving the effectiveness of global marketing practices. The magazine covers topics such as consumer behavior, market segmentation, brand management, advertising and promotion, cross-cultural communication, e-commerce, retail management, and more. It not only focuses on consumer needs and behaviors, but also explores how businesses can develop effective marketing strategies in different countries and regions to meet the needs of consumers from different cultural backgrounds.