雜志介紹

Journal Of The Association For Consumer Research雜志介紹

《Journal Of The Association For Consumer Research》是一本以English為主的未開放獲取國際優秀期刊，中文名稱消費者研究協會期刊，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為2.1，最新CiteScore 指數為4.6。

英文介紹

Journal Of The Association For Consumer Research雜志英文介紹

Journal of The Association for Consumer Research is an academic journal dedicated to the field of consumer behavior, aiming to promote understanding, analysis, and interpretation of consumer behavior. This magazine covers various aspects of the consumer decision-making process, including cognitive, emotional, and social factors, and how these factors affect consumer purchasing decisions and market interactions. The target readers of the magazine are mainly academic researchers, educators, and industry professionals interested in consumer behavior. It is committed to providing high-quality original research articles for these readers, which typically employ rigorous methodologies and techniques to explore the complexity of consumer behavior. In this way, the magazine helps researchers and practitioners better understand consumers' motivations, attitudes, perceptions, and behavioral patterns.