雜志介紹

Social Marketing Quarterly雜志介紹

《Social Marketing Quarterly》是一本以English為主的未開放獲取國際優秀期刊，中文名稱社會營銷季刊，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為2.3，最新CiteScore 指數為4.3。

英文介紹

Social Marketing Quarterly雜志英文介紹

Social Marketing Quarterly is an academic journal dedicated to the field of social marketing, providing a platform for scholars, marketing experts, social activists, and policy makers to exchange and share information on social marketing theory, practice, case studies, and strategic innovation. Social marketing is a practice of applying business marketing principles and techniques to promote social change, healthy behavior, and public interest. Journal content typically includes original research papers, review articles, case studies, and reviews, covering a wide range of topics such as health promotion, environmental protection, public policy, non-profit organization marketing, market research on social issues, and evaluation and optimization of social marketing strategies.

The editorial team of the magazine is composed of experts in the field of social marketing, who are responsible for the editorial work of the journal, including article collection, peer review, and final publication. The journal adopts a strict peer review process to ensure that the published articles have high quality and academic value. As social marketing is an interdisciplinary field involving multiple disciplines such as marketing, sociology, psychology, public health, and behavioral science, the magazine provides readers with an opportunity to understand the complexity of social marketing from multiple perspectives. By reading and publishing articles in this journal, readers can learn about the latest research trends, theoretical developments, and practical cases in the field of social marketing.