雜志介紹

International Journal Of Online Marketing雜志介紹

《International Journal Of Online Marketing》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱國際網(wǎng)絡(luò)營銷雜志，本刊主要出版、報道領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為1.1，

英文介紹

International Journal Of Online Marketing雜志英文介紹

The International Journal of Online Marketing is an important academic journal focused on the field of online marketing, dedicated to providing a platform for researchers, practitioners, entrepreneurs, and policy makers worldwide to communicate and share. The publication background of this magazine is closely related to the rapid development of online marketing, an emerging marketing method.

With the popularity of the Internet and the deepening of global economic integration, online marketing, as an efficient and convenient marketing means, has been widely used worldwide. It not only breaks the geographical limitations of traditional marketing, but also greatly enriches marketing methods and channels, providing strong support for enterprises to explore international markets. The International Journal of Online Marketing emerged in this context, keeping up with the latest developments and trends in the field of online marketing. By publishing high-quality research papers, case studies, technical reports, etc., it promotes the continuous innovation and development of online marketing theory and practice.