雜志介紹

Psychology & Marketing雜志介紹

《Psychology & Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱心理學與營銷，本刊主要出版、報道管理學-PSYCHOLOGY, APPLIED領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為8.9，最新CiteScore 指數為12.1。

本刊近期中國學者發表的論文主要有：

• I want to remember: Preference for visual intensity in sentimental purchases

  Author: Huang, Jiexian (Chloe); Xu, Fei (Katie); Jiang, Yuwei

• How companies use typeface design to engage consumers in charitable activities

  Author: Chu, Xing-Yu (Marcos); Tok, Dickson; Zhou, Xiaoyu; Chen, Xi

• Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase

  Author: Ran, Yaxuan; Wan, Echo Wen

• The impact of childhood environments on the sunk-cost fallacy

  Author: Jhang, Jihoon; Lee, Daniel Chaein; Park, Jooyoung; Lee, Jaehoon; Kim, Jungkeun

英文介紹

Psychology & Marketing雜志英文介紹

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.