雜志介紹

Place Branding And Public Diplomacy雜志介紹

《Place Branding And Public Diplomacy》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱地方品牌與公共外交，本刊主要出版、報道領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為1.9，最新CiteScore 指數(shù)為3.8。

本刊近期中國學(xué)者發(fā)表的論文主要有：

• Generational homogeneity and heterogeneity in city image perception: an explorative study of Guangzhou

  Author: Wang, Dian; Zhang, Bowen; Wu, Yingying; Zhang, Xinwen

英文介紹

Place Branding And Public Diplomacy雜志英文介紹

Place Branding And Public Diplomacy is a pioneering journal and the first to focus on this rapidly growing field. Its scope and influence are global and impartial. Its main objective is to broaden the understanding of the nature, purpose, and benefits of local branding and public diplomacy, and to demonstrate how local branding and public diplomacy strategies can be implemented in practice. Local branding is the practice of applying brand strategy and other technologies and disciplines (some derived from business practices, while others are newly developed) to the economic, social, political, and cultural development of cities, regions, and countries. Public diplomacy is the process by which an international actor (usually but not exclusively a country) implements foreign policy by engaging with foreign audiences.