雜志介紹

Qualitative Market Research雜志介紹

《Qualitative Market Research》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱定性市場研究，本刊主要出版、報道領域的研究動態(tài)以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業(yè)的最新進展，探討行業(yè)發(fā)展的思路和方法，以促進學術信息交流，提高行業(yè)發(fā)展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認可。該刊最新影響因子為1.6，最新CiteScore 指數為3.9。

英文介紹

Qualitative Market Research雜志英文介紹

Qualitative Market Research is an authoritative journal dedicated to the field of qualitative market research, aiming to provide a platform for academia and industry to exchange, share, and discuss the results of qualitative market research. This magazine covers various aspects of qualitative research, including methodology, case studies, industry trends, consumer behavior, brand strategy, etc., providing readers with a comprehensive window to understand the development trends of qualitative market research. The content of the magazine is rich and diverse, including articles that delve into qualitative research theories and methods, as well as case studies that apply qualitative research in practice. These articles not only have high academic value, but also have strong practical guidance significance, and have high reference value for professionals and scholars engaged in market research. By reading this magazine, readers can gain a deeper understanding of various aspects of qualitative research, improve their professional competence, and provide strong support for market research work.