雜志介紹

Journal Of Marketing Research雜志介紹

《Journal Of Marketing Research》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱市場營銷研究雜志，本刊主要出版、報道管理學(xué)-BUSINESS領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為5.1，最新CiteScore 指數(shù)為10.3。

本刊近期中國學(xué)者發(fā)表的論文主要有：

• Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases

  Author: Karniouchina, Ekaterina, V; Carson, Stephen J.; Theokary, Carol; Rice, Lorien; Reilly, Siobhan

• You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making

  Author: Kim, Nicole You Jeung; Zwebner, Yonat; Barasch, Alixandra; Schrift, Rom Y.

• Advance Selling in Marketing Channels

  Author: Li, Krista J.; Li, Xi

• It Could Be Better Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information

  Author: Li, Xilin; Hsee, Christopher K.; O'Brien, Ed

英文介紹

Journal Of Marketing Research雜志英文介紹

The Journal of Marketing Research mainly focuses on research in the field of marketing, including consumer behavior, market strategy, advertising, sales, pricing, and other aspects. It provides a platform for scholars, researchers, educators, and practitioners worldwide to exchange the latest research findings and perspectives. Its articles cover various types such as theoretical exploration, empirical research, and case analysis, including both qualitative and quantitative research. These studies not only have a profound impact on academic research in the field of marketing, but also provide valuable references for businesses and policy makers, making them an indispensable and important academic resource in the field of marketing.