雜志介紹

Journal Of Marketing Education雜志介紹

《Journal Of Marketing Education》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱市場營銷教育雜志，本刊主要出版、報道領域的研究動態(tài)以及在該領域取得的各方面的經(jīng)驗和科研成果，介紹該領域有關本專業(yè)的最新進展，探討行業(yè)發(fā)展的思路和方法，以促進學術信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領域相關學科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認可。該刊最新影響因子為2.8，最新CiteScore 指數(shù)為6。

英文介紹

Journal Of Marketing Education雜志英文介紹

Journal of Marketing Education is an academic journal dedicated to marketing education, aiming to provide a platform for marketing educators and researchers to share and discuss marketing education theories, practices, and methods. The main goal of the magazine is to promote the development of marketing education, improve educational quality, and foster educational innovation. It covers a range of topics related to marketing education, including curriculum design, teaching methods, evaluation strategies, technology applications, case studies, practical projects, etc. These topics not only focus on the basic concepts and skills of marketing, but also on the new trends and challenges of marketing in the constantly changing business environment. By covering a wide range of topics, providing high-quality articles, and adopting a strict peer review system, this magazine has made significant contributions to promoting the development of marketing education.