雜志介紹

Journal Of Marketing Theory And Practice雜志介紹

《Journal Of Marketing Theory And Practice》是一本以English為主的未開放獲取國際優秀期刊，中文名稱市場營銷理論與實踐雜志，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為4.4，最新CiteScore 指數為6.8。

英文介紹

Journal Of Marketing Theory And Practice雜志英文介紹

Journal of Marketing Theory and Practice is an academic journal dedicated to marketing theory and practice, aiming to provide a platform for scholars, practitioners, and students in the field of marketing to exchange and share the latest research results, perspectives, and experiences. Through high-quality research papers, case studies, literature reviews, and empirical analysis, this journal is committed to promoting the development of marketing theory and innovation in practice. The magazine covers various fields of marketing, including consumer behavior, brand management, market segmentation, product strategy, pricing strategy, promotion strategy, channel management, international marketing, online marketing, social marketing, etc. It not only focuses on theoretical research but also emphasizes practical applications. In addition, the magazine also focuses on marketing education and training, providing teaching resources and practical guidance for marketing professionals and students.